The Merchants Guide to Email Etiquette - Quick Reference

For detailed explanations for this quick reference, read the article:
http://www.GuerrillaRetail.co.nz/emailettiquette.html

Be Courteous

• Write like you would in a printed letter
• Say please and thank you
• Never reply when angry
• NEVER SHOUT
• Personalise - call the recipient by name
• Avoid profanity

Be Clear

• Use a relevant subject line
• Check spelling and grammar
• Be concise
• Don't leave questions unanswered
• Beware of abbreviations

Reply with Context

• Use the reply button
• Quote the Previous Email
• Reply above quoted text
• Reply fast to impress

Sell Yourself

• Refer to your web site often
• Use a signature

An Ounce of Prevention

• Read it twice before sending
• Keep it safe - don't email private information
• Avoid fancy stationery
• Scan for viruses

As you can see, there are a lot of things that affect your chances of making a sale.
Which ones do you need to improve on?

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